57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up thousands and thousands of downloads globally. It may also be a little bit of a thriller since TikTok doesn’t at all times disclose key app metrics.

As somebody who’s gotten sucked into the app, hearted tons of of posts, and even made a number of movies, I’m pretty sure that this platform will stick round for fairly a while.

That will help you make knowledgeable choices about your technique, we’ll cowl key TikTok statistics and information to know.

Already know what stats you’re in search of? Leap there with this desk of contents:

• TikTok utilization amongst social media entrepreneurs has elevated 15% yr over yr. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed plan to make use of TikTok for the primary time in 2024. Forward of TikTok is Fb (40%), YouTube (45%), and Instagram (39%). (HubSpot Weblog Analysis)
• Entrepreneurs say that TikTok, Instagram, YouTube, and Fb have the largest potential to develop in 2024, and 60% of entrepreneurs will improve their funding in these apps. (HubSpot Weblog Analysis)
• The most effective instances to publish on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and the most effective day is Friday. (HubSpot Weblog Analysis)
• In accordance with a research, one in ten Gen-Zers is extra more likely to depend on TikTok than Google. (Adobe)
• TikTok has the third-best engagement price, in accordance with entrepreneurs. Of entrepreneurs surveyed, 13% mentioned that TikTok has the best engagement price. Forward of TikTok is Fb (22%), YouTube (23%), and Instagram (23%). (HubSpot Weblog Analysis)
• TikTok video downloads had been as excessive as 2,733,100 in quarter three of 2023. (Statista)
• TikTok says that a number of U.S.-based staff can “warmth” movies, which suggests they will intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month lively customers. Whereas as soon as thought-about a fluke, TikTok’s development has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
• In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and apparently, Capcut, TikTok’s video enhancing app. (Enterprise of Apps)

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of worldwide TikTok customers are feminine, and 45.9% are male. (Information Reportal)
• 70% of U.S. TikTok customers establish as sports activities followers. (TikTok)
• 92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok observe, with 85% and 78% of U.S. Gen Z customers. (Statista)
• Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the best platform for constructing an lively neighborhood on social media. (HubSpot Weblog Analysis).
• America, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2024. (Statista)
• TikTok is now obtainable in additional than 200 international locations. (Oberlo)

• The common consumer spends 95 minutes per day on the app, in accordance with DataProt. (DataProt)
• TikTok was downloaded 767 million instances worldwide in 2023. (The Guardian)
• TikTok is extra well-liked than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
• 90% of TikTok customers suppose sound is significant for the TikTok consumer expertise. (Shoplus)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra more likely to be loyal to the model. (TikTok)
• Customers are 1.8x extra more likely to agree that TikTok introduces them to new matters they didn’t even know they favored. (TikTok)
• 1 / 4 of U.S. adults underneath 30 usually get information on TikTok. (Pew Analysis Heart)
• 40% of customers say that their For You Web page (FYP) is both extraordinarily or very attention-grabbing to them. (Pew Analysis Heart)
• 52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Analysis Heart)

• Advertisements on TikTok seen for lower than six seconds nonetheless produce a stronger affect in comparison with advertisements seen for 20 seconds or extra. (TikTok)
• 71% of TikTok customers who take motion off the platform say that TikTok exhibits them precisely what they’re in search of. (Market Solid)
• 67% of feminine customers depend on creator suggestions earlier than making a purchase order. (TikTok)
• 57% of manufacturers now leverage short-form movies (TikTok, IG Reels, and so on.) as a part of their social media technique. (HubSpot Weblog Analysis)
• TikTok customers are 1.8x extra more likely to persuade their household and pals to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 44% of Gen X TikTok customers say the platform helps them uncover new issues. (TikTok)
• TikTok customers are 1.4x extra doubtless to purchase a brand new tech product within the subsequent six months (versus non-TikTok customers). (TikTok)

• 37% of TikTok customers in the US made purchases both by hyperlinks on the app or straight on the platform. (Statista)
• TikTok customers are 1.4x extra more likely to order extra meals or grocery deliveries throughout festive seasons (versus non-TikTok customers). (TikTok)
• TikTok customers are 1.3x extra doubtless than different platform customers to buy a product to carry their spirits. (TikTok)
• Millennial TikTok customers are 2.9x extra doubtless than different platform customers to make a tutorial a few product after shopping for it. (TikTok)
• 50% of TikTok customers have purchased one thing after watching TikTok LIVE. (The Drum)

• Essentially the most adopted creator on TikTok is Khaby Lame, with 161.4 million followers. Following shut behind is Charlie D’Amelio, with 152 million. (Wikipedia)
• 67% of entrepreneurs who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Solely 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Weblog Analysis)
• 47% of entrepreneurs worth the standard of an influencer’s content material when deciding who to work with. (HubSpot Weblog Analysis)
• 90% of entrepreneurs will preserve or improve funding in influencer advertising in 2024. (HubSpot Weblog Analysis)
• America has a big pool of influencers, with 10M people thought-about as such. (Influencity)
• Within the U.S., the variety of feminine influencers reaches 4.7M. Male influencers, alternatively, make up solely 2.8M influencers. Lastly, neutral-gender influencers observe with 2.5M. (Influencity)
• Warner Music Group teamed up with six TikTok influencers and acquired over 1.5M likes, a mean engagement price of 17%, and 13.4K user-generated movies. (The Influencer Advertising Manufacturing facility)

Right here‘s a compilation of TikTok’s #CowboyChallenge the place individuals carrying regular clothes reduce to themselves in cowboy costumes to the track “Outdated City Street.”

[Video: https://youtu.be/LxwpKKK3P4s]

• TikTok is the highest international app for shopper spending. (information.ai)
• TikTok has a 4.7-star score within the Apple App Retailer and 4.3 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
• Bytedance, TikTok’s mother or father firm, is valued at $268 billion, making it the world’s most useful startup. (China Cash Community)
• Within the first three quarters of 2023, TikTok registered a income of about $9.4 billion. (What’s The Massive Information)
• TikTok generated an estimated $14.3 billion in income throughout 2023, a 52% improve year-on-year. (Enterprise of Apps)
• TikTok was on monitor to amass round $20 billion in international gross merchandise worth final yr. (TechCrunch)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it’s nonetheless somewhat new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. The truth is, we’ve seen this with different main firms like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid-2020, there’s nonetheless much more to study as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its consumer base.

Within the meantime, if you wish to study extra about TikTok, you possibly can learn up on its brief historical past and early success on this publish, or click on right here to discover a how-to information for utilizing the app. As well as, you possibly can uncover essential TikTok information app on numerous web sites:

Need to see what different companies are doing on TikTok? Try this roundup of manufacturers on TikTok.

TikTok is a vital a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the facility of crafting the proper message. Begin experimenting with TikTok at present, discover the proper technique for you, and develop.