Dentsu Launches Its New Merkury for Media Platform
[ad_1]
Word: This story is a part of an ongoing collection overlaying companies’ viewers administration platforms. Beforehand, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. Havas’ Converged, Publicis’ Epsilon PeopleCloud, PMG’s Alli, Gale’s Alchemy.Ai and DEPT’s Ada.
Dentsu Media’s new Merkury for Media knowledge and id platform is debuting now in U.S. markets.
Beforehand often known as M1, the Merkury know-how harnesses Merkle’s knowledge property and know-how chops to assist Dentsu Media’s employees throughout its three media companies—Carat, iProspect and Dentsu X—activate media on behalf of their shoppers.
[ad_2]
Source_link
