The B2B questions | Seth’s Weblog
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Questions folks ask themselves when taking a look at an online web page aimed toward companies (B2B). They’re rhetorical, however ought to offer you a starting point:
Is it my job to take care of this?
Who despatched me right here?
Will this advance my challenge?
Will it assist me get forward if I take motion?
If I ignore this, will I fall behind?
What are the guarantees being made?
Are they achievable–guarantees that break the legal guidelines of physics or contradict my expertise are laborious to consider.
Why ought to I belief this particular person?
What are the clues that lead me to wish to consider this?
What are the clues that lead me to doubt it?
–These may embody: Design, testimonials, web page responsiveness, typos, readability of language, urgency of presentation, credentials, area data…
How simple is it to take the subsequent step? What’s going to occur if I don’t?
And the largest one, the one that’s so simply ignored: What’s going to I inform my boss?
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