Hovis returns to TV with new companies VCCP and Medialab

VCCP has received the Hovis account and can deliver the model again onto TV in a £2 million marketing campaign later this week.

The work will retain the acquainted “Pretty much as good immediately because it’s all the time been” strapline and can embody a voiceover from Salford-born Christopher Eccleston, the previous Dr Who actor who lately co-starred with Jodie Foster in True Detective: Evening Nation.

Alongside VCCP as the primary artistic company Hovis has appointed Medialab for media technique, planning and shopping for, and Clarion Communications for PR. Digital is led by Wearefreak.

Hovis introduced again Ridley Scott’s well-known “Boy on the bike” advert with a remastered model in 2019, however its final TV work was in 2021 with “One of the best factor since… 1886” starring Tom Kerridge and made by company Initials CX. The model was acquired from Premier Meals by non-public fairness agency Infinite LLP in 2020.

Adrian Mooney, model communications lead at Hovis mentioned: “This marketing campaign gives a well timed reminder to rejoice the treasured and reassuring position that Hovis performs in lots of hundreds of thousands of individuals’s lives. The advert and content material spotlight the on a regular basis rituals of getting ready, making, consuming and sharing our well-loved merchandise – and their creation of emotional connections and experiences which we typically take as a right.

“It’s an thrilling second for the model, and we’re delighted to be in partnership with our unbelievable new group of companies to create additional nice work within the coming years.”

Cliff Corridor, CEO, VCCP mentioned: “We’re thrilled to be partnering with a model like Hovis, which is stuffed with heritage and wealthy historical past and we look ahead to working collectively to create a compelling marketing campaign.”

It’s a marvel that VCCP nonetheless has house for brand spanking new shoppers, however the company retains on profitable.