Ogilvy beats high company line-up to Carling maker Molson Coors

Ogilvy UK has gained the hotly-contested Molson Coors enterprise together with Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy, which appears to be on a roll worldwide, beat incumbent Havas, BBH and Mom. The pitch was managed by Ingenuity.

Hannah Norbury, Molson Coors advertising director Western Europe, says: “Ogilvy has the strategic and artistic firepower we have to drive connection and relevance with our shoppers and in the end assist us in unlocking that development.

“We felt all through the method that Ogilvy was the best company that might assist us in reaching this and are delighted to be appointing them as our new companion.”

Ogilvy UK chief ECD Jules Chalkley says: “Molson Coors shouldn’t be solely house to unimaginable manufacturers however a tremendous and proficient crew of marketeers. They had been a pleasure to work with from begin to end. We will’t wait to start out engaged on such iconic manufacturers with large ambitions. Magic occurs when our specialisms mix, proof that bringing inventive excellence and earned-first considering to bear can actually influence consumer enterprise at scale.”

Ogilvy was not too long ago named WARC effectiveness community of the 12 months and singled out for reward by WPP CEO Mark Learn within the holding firm’s current Investor Day.