Why You Ought to Be Wanting in Grocery Shops for Content material

In accordance with Style editor in chief Matt Rodbard, the grocery retailer is content material. And as entrepreneurs very properly know, content material is king. 

On this episode of Yeah, That’s In all probability an Advert, ADWEEK neighborhood editor Luz Corona sat down with the founding editor of the stylish digital cooking and meals tradition journal to debate the present and future state of meals media and retail.

Rodbard shares why the food-centric media firms now we have all grown to like are in jeopardy, why recipe movies are a factor of the previous, and the way meals and beverage manufacturers can create higher person experiences for foodies in every single place. 

Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.

The present advertising and marketing panorama is complicated. As a marketer or model supervisor, juggling short-term, results-driven priorities with long-term planning and funding will be difficult. You want a companion who understands what you are promoting and might help elevate your model.

Go to omd.com/contact/usa to find out how OMD is “Creating What’s Subsequent” and serving to manufacturers develop the precise frameworks and finest practices to achieve as we speak’s ever-changing media panorama.