Google publishes Efficiency Max developer information

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Google launched a devoted information for builders referred to as the Efficiency Max developer information.

The doc is geared toward serving to builders entry the required data to construct PMax integrations extra simply.

Why we care. For builders engaged on PMax integration, this information consolidates all obligatory data into one handy location.

Extra enhancements. Google Adverts additionally introduced a number of different enhancements, together with:

A brand new information referred to as “Construction Requests”, which gives detailed insights into the complexities of making and updating PMax campaigns by means of requests.
Updating the developer documentation in order that it now extra clearly identifies and renames enterprise targets for simpler navigation and understanding:
- Normal Efficiency Max is now known as Efficiency Max for on-line gross sales or lead technology.
- Efficiency Max for Retail is now known as Efficiency Max for on-line gross sales with a product feed.