Unilever to wave goodbye to Magnum and Ben & Jerry’s

Shopper items large Unilever is planning to dump its ice cream enterprise, primarily comprising Magnum and Ben & Jerry’s. Ice cream introduced in €7.9bn in income final yr.

Unilever additionally says it has recognized “further efficiencies” to generate €800m of financial savings over the following three years together with reducing 7,500 jobs. Unilever employs about 128,000 individuals.

Chair Ian Meakins says: “Sharpening our portfolio is vital to delivering the improved outcomes we imagine Unilever can obtain.” The corporate has been underneath stress from shareholder and now director Nelson Peltz to enhance its efficiency. It now has a brand new CEO in Hein Schumacher.

Unilever offered its tea enterprise to personal fairness’s CVC for £4.5bn in 2022. Its remaining manufacturers embrace Axe (Lynx), Dove, Hellmann’s, Knorr, Lifebuoy, Lux, Omo (Persil), Rexona, Daylight, Sunsilk and Marmite.The corporate is now organised into 5 enterprise teams: Magnificence & Wellbeing, Private Care, House Care, Diet, and Ice Cream.

Interpublic’s MullenLowe is the long-serving company for Magnum.