Microsoft Promoting testing new interface much like Google Adverts

Microsoft Promoting is piloting a brand new person interface for choose customers.

The platform is but to verify a timeline of when the brand new UI can be rolled out to extra customers, nevertheless a spokesperson informed Search Engine Land to count on extra updates within the coming weeks.

Navigation revamp. Microsoft Promoting’s new navigation format is about up like the newest Google Adverts interface, with two vertical menus on the left facet of the display. If you hover over the primary menu, a second menu pops up close by. This makes it faster and simpler to search out what you’re searching for. It’s designed to be user-friendly and environment friendly, much like how fashionable web sites function.

Copilot replace. Within the high horizontal menu of Microsoft’s new interface, there’s an icon devoted to its AI chat assistant, Copilot. Clicking on this icon opens a chat window on the appropriate facet of the display. Moreover, Copilot is built-in into the search bar performance. Interacting with Copilot by the search bar additionally triggers the opening of the chat window on the appropriate.

Why we care. Microsoft Promoting’s new UI resembles Google Adverts’ interface — and that’s a optimistic change. By making its platform extra much like Google’s, Microsoft goals to scale back friction for customers and enhance usability, making it simpler for entrepreneurs to change between the 2.

What Microsoft is saying. A Microsoft spokesperson informed Search Engine Land:

• “We’ve begun testing a brand new UI for some customers. We look ahead to sharing extra thrilling updates to our Microsoft Promoting Platform within the coming weeks – keep tuned!”