Is it higher than the Creator Fund?

What’s the TikTok Creativity Program?

In accordance with the platform, TikTok Creativity Program Beta is an initiative to reward creators for creating high-quality, authentic content material, and it serves as a financial incentive for creators who make longer content material (over a minute).

TikTok’s web site explains, “With Creativity Program Beta, you’ve gotten the potential to gather rewards as you create and publish longer video content material.”

Because the title suggests, this system continues to be in beta mode and is just accessible in restricted areas — the U.S., France, Brazil, Germany, Japan, Korea, and the U.Okay.

Find out how to Be part of TikTok Artistic Program Beta

To be eligible for this system, you could have an account based mostly in one of many above areas, be at the least 18 years outdated, have a minimum of 10,000 followers, and have at the least 100,000 video views within the final 30 days.

The way you enroll in this system is determined by whether or not you‘re already registered within the defunct TikTok Creator Fund. If you happen to’re enrolled within the Creator Fund, you possibly can swap to TikTok Artistic Program Beta through the next steps:

1. Open the TikTok app and go to your profile.
2. Faucet the menu button (the three horizontal bars), then faucet Settings.
3. Faucet Creator Instruments, then Creator Fund.
4. Lastly, faucet Change on the backside of the web page.

Professional Tip: When you be part of TikTok Artistic Program Beta, you can’t swap again to the Creator Fund. However, additionally … why would you wish to? The Creator Fund is useless.

If you happen to‘re not enrolled within the Creator Fund, you’ll observe steps 1-3 however faucet Creator Program as an alternative of Creator Fund. You‘ll be notified three days later whether or not you’ve been accepted into this system.

What occurred to the Creator Fund?

Okay, why did the Creator Fund go the way in which of the dinosaurs? The $2 billion fund was launched in 2020 and was discontinued in December 2023 after many creators criticized this system for low payouts.

TikTok Creativity Program Beta Payout

So, how a lot are creators making through the TikTok Creativity Program Beta? Whereas the platform’s web site is being hush-hush about precisely how a lot the brand new program is rewarding creators, some customers are already sharing their expertise.

Finance content material creator Miki Rai shared that her expertise with this system was off to an underwhelming begin however improved considerably over time.

“Instantly after I joined (in November 2023), my video views tanked so dangerous,” Rai explains in a TikTok. Rai believes the tank occurred as a result of her viewers was used to her posting short-form movies slightly than movies longer than a minute.

Do not forget that this system solely generates income if the movies are longer than 60 seconds.

Rai studies solely making $146 her first month into this system, even after posting a number of instances a day.

“Which makes that lower than $5 per video that I made,” she says. Rai’s earnings jumped to $436.76 the next December and about the identical in January. However, in February, Rai noticed a serious distinction.

“We’re solely midway via, and to date, I’ve made $1,273.48,” she says in her TikTok. The app projected she’d earn $2288.66 by the top of the month.

Rai says the enhance in earnings is probably going related to a few her movies going viral that month, one in all which earned 3.8 million views. Each movies have been over a minute lengthy.

Creator Kait Alayna says she made $629 in a single week. That week, each day earnings ranged from $4.90 to $193.24.

Nevertheless, it is necessary to notice some creators, like Rai, have reported a tank in views shortly after becoming a member of this system, prompting some customers to discourage others from becoming a member of this system or dropping out themselves.

That stated, the drop in viewers appears non permanent as they get used to creators posting longer content material.

Is the TikTok Creativity Program Higher than the Creator Fund?

Briefly, I say it‘s undoubtedly higher. This system continues to be pretty new, so there aren’t many dependable statistics evaluating this system to the fund.

However, based mostly on movies I’ve seen of creators discussing their payouts, this system appears to be going through much less criticism than the Creator Fund.

If you happen to’re a creator used to producing short-form movies below a minute lengthy, then exceeding 60 seconds can pose a problem. You might also discover at the least a short lived drop in views as your viewers adjusts to the brand new route.

All that apart, I believe this system is price making use of if you wish to generate earnings on TikTok. Now, do I believe you may generate sufficient earnings to outlive solely off the TikTok Creativity Program — no.

The very fact is just 12% of creators make over $50,000 a yr, whatever the platform. The true cash comes from model partnerships, offers, sponsorships, advert income, and commissions.

Concerning TikTok, you possibly can generate extra earnings through TikTok Dwell and TikTok Store, in addition to the above strategies.

My recommendation, you‘ll stand to learn in the long term from switching to the brand new creativity program. Plus, there actually isn’t a lot of a degree in sticking to an outdated fund that was so extensively criticized it was discontinued.

Simply be sure you produce other streams of earnings, too.