MAA Advert of the Week: Barnardo’s from Don’t Panic

If, like me, you spend the odd hour or so navigating digital TV channels looking for one thing to look at (why does Discovery produce such schlock – there isn’t a Bigfoot and Oak Island is presumably essentially the most boring place on earth) you’ll be bombarded with charity advertisements.

Enroll a recognisable thespian taking part in sombre, add footage of struggling youngsters (or animals) and off you go – sadly not till a few arduous minutes later. It’s not that they aren’t good causes (or one assumes they’re OK) however fatigue steps in from the outset.

Barnardo’s is a veteran charity and it’s again with new branding (or platform, all people appears to wish a type of too as of late) however no less than it’s produced an excellent advert from Don’t Panic.

Placing (though a bit murky – possibly they selected the fallacious climate for the shoot) and you are feeling for the kid. The ‘mollusc,’ as Barnardo’s calls it, is a neat system.