The way to Obtain Outstanding Gross sales Outcomes Each Time

The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Ian Altman, famend gross sales knowledgeable and creator of “Similar Aspect Promoting.”

Ian grew his prior companies from zero to over one billion {dollars} in worth. He has since constructed a status for serving to others construct a tradition of progress attaining outstanding outcomes.

For five years in a row, he has been acknowledged as one of many world’s prime 30 Consultants on Gross sales, and his Similar Aspect Promoting Academy is repeatedly rated one of many prime 5 Gross sales Growth Applications globally. Ian hosts the favored Similar Aspect Promoting Podcast and you’ll learn lots of of his articles in Forbes and Inc. On this episode, Ian shares invaluable insights into the important elements of a successful gross sales course of.

Key Takeaways

With an emphasis on consistency, alignment between gross sales and advertising and marketing, and the sensible utilization of know-how, Ian Altman underscores the significance of a well-defined gross sales course of. By implementing a standard course of and language, companies can navigate conferences successfully, overcome widespread obstacles, and shift the main focus from value to worth. Collaboration between gross sales and advertising and marketing groups guarantee a cohesive strategy that pulls and engages preferrred shoppers, whereas leveraging know-how enhances effectivity with out sacrificing the non-public contact. With these methods in place, companies can obtain outstanding gross sales outcomes constantly, driving progress and success in at present’s aggressive market.

Questions I ask Ian Altman:

[01:27] What’s the gross sales course of?

[03:00] How essential is a repeatable gross sales course of?

[03:45] What are the core elements of a repeatable gross sales course of?

[05:37] As a Gross sales Man, what do you concentrate on Advertising and marketing?

[06:50] How essential is the position of selling in getting a prospect to select up that first gross sales name?

[08:03] How do you successfully mix the tradition of a gross sales course of to the last word objective of closing a sale?

[09:59] How do you appropriately make use of the usage of know-how in a gross sales course of?

[15:13] How essential is ongoing coaching to higher grasp the gross sales course of?

[16:54] How do you make roleplaying efficient?

[19:24] What are the widespread pitfalls newbies normally fall into when making a gross sales course of?

[21:37] The place can folks be taught extra from you?

Extra About Ian Altman:

Like this present? Click on on over and give us a overview on iTunes, please!

Join with John Jantsch on LinkedIn

This episode of The Duct Tape Advertising and marketing Podcast is dropped at you by ActiveCampaign

Attempt ActiveCampaign free for 14 days with our particular provide. Join a 15% low cost on annual plans till Mar 31,2024. Unique to new prospects—improve and develop your enterprise with ActiveCampaign at present!

ActiveCampaign, Ian Altman