10 Survey Electronic mail Examples I Love (for Your Inspiration)

I not too long ago had a pleasing expertise at an area restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was glorious.

Not lengthy after I bought residence, I noticed an electronic mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my optimistic suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is crucial. Surveys inform the whole lot from buyer expertise to product ideation to advertising technique. However it’s essential to be sure to’re distributing them the appropriate approach.

Whether or not you need to accumulate knowledge for market analysis or run a buyer satisfaction survey, selling your survey in an electronic mail is a direct technique to generate responses.

Beneath, I compiled a listing of the perfect survey electronic mail examples I’ve obtained from firms. I additionally broke down the profitable parts of those emails and created a template so that you can ship your survey electronic mail.

The Finest Survey Emails: 10 Examples to Copy

To seek out the perfect survey electronic mail examples, I scoured my inbox. Why? I wished to see surveys that bought an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in several shapes and kinds, I’ve organized them into the next classes:

• Rewards-based.
• Time-based.
• Requesting assist.
• Embedded.
• Survey reminder.

Listed below are my favourite survey emails that landed in my inbox and the weather I feel you must emulate in your following emails.

Rewards-Based mostly

1. Birdy Gray

Topic line: Your likelihood to win $1,000!

I discovered myself on the Birdy Gray web site rather a lot final yr (shout out to my fellow 2024 brides) and finally turned a buyer, so, naturally, I ended up on their electronic mail advertising record.

The bridesmaid costume firm not too long ago despatched a survey to its record that provided an opportunity to win an Amazon present card value $1,000.

Birdy Gray is aware of that asking for suggestions means asking folks to take day trip of their days (10 minutes, to be actual) in order that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings chances are you’ll get by finishing the survey. I additionally respect how large and clear the CTA button is.

What I preferred: $1,000 is some huge cash for anybody, however this reward is particularly engaging for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 in your ideas on pricing 🤑

This survey electronic mail instance from Contra leads with the reward. Making “$500” the very first thing folks see within the electronic mail’s topic line is an effective way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re working a survey — to assist them construct a product that “will get you paid what you’re value.” As a freelancer, that is music to my ears.

Contra is a instrument for freelancers, and so they make that clear in all of their messaging, together with this survey electronic mail.

What I preferred: The graphic within the electronic mail’s physique is eye-catching and on-brand with Contra’s general fashion. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling technique to immediate subscribers to take the examine, particularly contemplating it poses a query.

Time-Based mostly

3. H-E-B

Topic line: Inform us what you suppose – 3 min survey

When you’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final yr, Meals & Wine even named it the perfect grocery store within the US.

And I’ve bought to say, the shop’s electronic mail advertising is as high tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey electronic mail after each curbside order pickup.

Within the topic line, it’s smart to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is obvious and easy, too.

It begins with a query to get you considering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I preferred: The grocery retailer sends this survey electronic mail earlier than I depart the parking zone, rising the probabilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this electronic mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. Once I learn the topic line, “Query for you,” I anticipate to reply one fast query.

Your entire electronic mail is brief and candy, from the topic line to the physique copy. It even contains an opportunity at a reward for finishing the survey: a $50 present card.

In my expertise, present playing cards are a superb technique to entice prospects to finish your survey.

What I preferred: This electronic mail virtually seems to be like a private electronic mail from a co-worker after I see it in my inbox. Some folks could not like this as a result of it doesn’t stand out as a lot as different model advertising emails, however I respect the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We want your assist: Our annual wage survey is reside

There are a handful of conditions the place I feel it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 p.c off sale will not be one in all them), and this electronic mail from Superpath suits the invoice.

Superpath is a membership group and an unimaginable useful resource for the content material advertising business.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time staff and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants knowledge from the group, and so they ship emails just like the one above to generate responses.

What I preferred: Superpath is community-driven, so it is sensible to be clear when asking the group for assist. In spite of everything, the survey outcomes might be informative for group members, so we’re joyful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the subsequent large factor!

As a substitute of asking for suggestions, glowing water model Spindrift took their survey electronic mail additional by asking prospects to assist them select which flavors so as to add to their lineup.

Placing your prospects within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling technique to enhance electronic mail open charges.

When you’re a fan of the model, taking part on this survey can be a enjoyable technique to become involved and have a voice within the model’s future merchandise.

What I preferred: Moderately than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you advocate Wave?

Need to enhance the variety of responses to your survey? Embedding your survey throughout the electronic mail makes it even simpler for patrons to reply as a result of it reduces the steps they have to take to take part.

Take the survey electronic mail I obtained from my invoicing software program, Wave.

For starters, I like that it’s personalised with my first identify. Second, it’s an easy electronic mail asking me to rank how probably I’d advocate Wave to a buddy.

If you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you’ll be able to add extra detailed suggestions earlier than you submit your response:

What I preferred: As a Wave consumer, I can inform that this electronic mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its prospects.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an search engine marketing instrument I used to make use of, despatched this survey electronic mail to gather suggestions from former prospects. The message is brief and to the purpose, however you’ll be able to reply to the survey instantly because it’s embedded within the electronic mail.

The query on this electronic mail is simply one of many survey questions. Clicking on the embedded survey query results in the whole eight-question survey on Typeform.

On common, persons are prepared to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I preferred: Moreover the comfort of the survey being embedded within the physique of the e-mail, I preferred how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting At present

Topic line: Your reminder to take our survey

The primary line of this electronic mail from the publication Accounting At present sums up precisely why you could ship a survey reminder: all of us get busy.

Emails get misplaced in folks’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship just a few reminder emails for surveys that should be accomplished by a particular date.

This survey reminder electronic mail gives a easy message and nudges prospects to take their survey.

The e-mail additionally outlines the other ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I preferred: This was the primary time I’d seen an non-obligatory donation in lieu of a present card for taking part in a survey. If you recognize your prospects are charitable, this could possibly be a superb technique to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder electronic mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique electronic mail. The topic line grabs my consideration by utilizing my identify and refreshes my reminiscence concerning the survey.

The physique of the e-mail begins with a customized introduction after which describes why they’re gathering suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for taking part.

Bulleted lists are a lot simpler to scan when you’re skimming an electronic mail.

What I preferred: As a persistent worrier and overthinker, I respect the reassuring message on the backside of this electronic mail.

Adobe lets subscribers know that in the event that they full the survey, they’re robotically entered into the drawing and might ignore the reminder electronic mail.

Find out how to Write a Survey Electronic mail (+Template)

After analyzing survey emails from my inbox, listed here are the weather I’ve discovered work greatest. I’ve additionally included a template which you could copy in your subsequent survey electronic mail.

Topic Line

The purpose of selling your survey in an electronic mail is to generate responses, so the topic line is arguably crucial half. Provide you with a survey electronic mail topic line that entices your prospects to not simply open the e-mail but in addition take the survey.

When brainstorming topic traces, think about what your purpose is. Do you need to accumulate suggestions to make their expertise higher? Are you on the lookout for function concepts in your product?

Emphasize how essential your prospects’ enter is by asking for his or her assist in the topic line.

In case your purpose is to get as many responses as attainable to extend your pattern dimension, you’re most likely providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an electronic mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your prospects by identify, however it goes past that. Your surveys will produce extra particular and helpful outcomes in case you are sending them to the appropriate folks.

Use segmentation to create completely different surveys for various situations. For instance, within the survey electronic mail instance from Mangools that I shared above, the survey was despatched to former prospects.

Gathering suggestions from people who find themselves now not prospects of your product helps you perceive why folks left and what you can do to enhance your product or convey prospects again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the splendid size for a survey. Issue this in thoughts when writing your electronic mail physique copy — you don’t need to add extra time to the expertise when you don’t must.

Maintain your message brief and easy. Let your prospects know that you just’re on the lookout for suggestions and the way it will profit them. Bonus factors when you may give them an estimate for the way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied prospects to open your survey electronic mail, the subsequent most essential aspect is the survey CTA. You need to make it as simple as attainable for patrons to take your survey, so don’t cover the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

When you’re providing a reward for taking the survey, wrap up your electronic mail with a reminder of what the reward is. Emphasize the reward by utilizing a daring font or a graphic so it stands out if persons are skimming their emails.

Sending a Reminder

When you want responses or suggestions by a sure date, plan to ship not less than two reminder emails. Construction one as a follow-up to your unique survey electronic mail and one other as a “final likelihood” to reply.

Even when your survey doesn’t have to be accomplished by a sure date — for instance, when you accumulate buyer suggestions on an ongoing foundation — it doesn’t harm to remind prospects to share their ideas.

Survey Electronic mail Template

Hello [First Name],

Your opinion is efficacious to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take a couple of or two minutes, tops!

The most effective half? You’ll be robotically entered for an opportunity to win a $100 present card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an important a part of buyer analysis. When you will have deeper information about your prospects, their opinions, and their needs or wants, you’ll be able to tailor the whole lot out of your advertising to your merchandise to them.

In my expertise, the survey emails that I used to be most definitely to take grabbed my consideration with a stable topic line, provided a reward and made it fast and simple to take part.

When sending your survey over electronic mail, keep in mind the important parts of electronic mail construction.

Your topic line must be engaging and customer-focused, the reward (when you’re providing one) is emphasised, and the CTA to take the survey should be simple and simple to search out.