How RuPaul’s Drag Race Grew to become a World Franchise Phenomenon

Many standard drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen acquired their huge break on the hit TV sequence RuPaul’s Drag Race.

Nonetheless, not many individuals know in regards to the two people who helped deliver the present to life: Fenton Bailey and Randy Barbato. They’re the manager producers and co-founders of World of Surprise, the worldwide multiplatform media firm behind the Drag Race franchise.

World of Surprise is a worldwide media firm that has been introducing audiences to new worlds, expertise and concepts for over three a long time, wining 30 Emmy awards alongside the best way. The corporate additionally operates the independently owned and operated SVOD WOW Presents Plus (WOWPP), which has seen a 40% progress in subscribers in 2022 alone.

Regardless of its success, World of Surprise has remained independently owned and managed to provide worthwhile content material at scale. Based by Bailey and Barbato, WOW’s world technique has helped to safe subscribers in 190 territories all over the world.

On this episode of Younger Influentials, ADWEEK digital editor and host Colin Daniels sits down with Bailey and Barbato to debate how the Drag Race franchise got here to be, the legacy of its namesake RuPaul within the drag group, and the pioneering content material created by World of Surprise.