Get off your cellphone, urges Swiss telecom Dawn

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It’s not your typical telecom advert. This 30-second spot by WPP’s Thjnk Zürich tells us to lookup from our cellphone and see what’s round us as a result of “Life is filled with surprises.”

On this case, the shock comes when Roger Federer and Swiss alpine snowboarding champion Marco Odermatt enter a carry. Their presence goes unnoticed by a woman scrolling cat movies. If solely she had appeared up, she may need received a few selfies with the sports activities legends.

The ability is all in Martin Werner’s gentle contact path, contained in a 30-second timeframe. He’s used to working with male stars and his commercials reel consists of massive names like Leonardo di Caprio, George Clooney, Jose Mourinho and Pedro Pascal.

MAA artistic scale: 8

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