Half Two With Snapchat AR Lens

Forward of the discharge of Dune: Half Two in theaters March 1, Warner Bros. launched a Snapchat marketing campaign to promotes the movie via an augmented actuality Lens, Cameo stickers and video adverts.

The AR Lens clothes customers in a Fremen costume from the movie and makes it seem as if they’re driving a Sandworm. When utilizing the rear-facing digital camera, the Lens permits individuals to drop a Thumper machine from the movie onto the bottom in entrance of them. This Lens is now obtainable for Snapchat customers within the U.S. and Canada, and can roll out to worldwide customers Feb. 28.

Along with this new Lens, the marketing campaign’s animated Cameo stickers permit individuals to decorate their Cameo selfie as a personality from the movie. These stickers can then be used to brighten Snaps.

Lastly, Dune: Half Two video adverts will run within the Snapchat app, encouraging individuals to go to the movie’s web site and buy tickets.

“We’re thrilled to companion with Warner Bros. as soon as once more and have Snapchat AR assist their thrilling marketing campaign for Dune: Half Two,” stated Elana Sulzer, U.S. head of leisure at Snap. “The world of Dune feels extremely immersive on-screen, and so it was vital for our Lens to emulate that and convey it to life for our Snapchat neighborhood.”