Google Analytics 4 bug causes knowledge gaps in studies

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Google Analytics 4 is allegedly lacking knowledge from Person Acquisition and Visitors Acquisition studies resulting from a bug.

Customers report that knowledge previous to September 6 is not out there, regardless of it having been in place for not less than two years prior, as demonstrated within the screenshot beneath:

The screenshot was shared within the Google Analytics Assist Heart.

In response, 15 others confirmed they have been experiencing the identical situation:

Why we care. If you’re experiencing this downside, relaxation assured that the bug has been submitted to Google in Subject Tracker. Moreover, your knowledge isn’t misplaced – you possibly can nonetheless generate studies on site visitors in Exploration studies or Customary studies utilizing a distinct dimension reminiscent of supply/medium.

What Google is saying. Google didn’t instantly reply to Search Engine Land’s request for remark.


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Deep dive. Learn the complete thread on the Google Analytics Assist Heart for extra data.

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