How Applebee’s Reinvented Its Advertising

Since its inception in 1980, Applebee’s has been a staple of American tradition, providing consolation meals and a welcoming environment to patrons throughout the nation. Nonetheless, like every legacy model, Applebee’s has confronted its share of challenges, together with a have to adapt to altering client preferences and market dynamics.

On the most recent episode of Advertising Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to debate the journey of the model’s resurgence and its strategic advertising method. Yashinsky, a seasoned marketer who spent almost 20 years at McDonald’s, shared insights into Applebee’s transformation, emphasizing the model’s dedication to reconnecting with its roots whereas additionally partaking with new generations of shoppers.

In the course of the dialog, Yashinsky highlights the importance of collaboration with franchisees in driving the model’s success, and teases upcoming bulletins and partnerships aimed toward additional enhancing Applebee’s visitor experiences.

Stream the brand new episode beneath and subscribe on Apple Podcasts or discover it on Spotify.