When organizations attain scale, digital interactions belie our expectation that somebody in cost really provides a rattling.

As soon as there’s math to do, the CFO does the mathematics.

It shortly reveals that no, the search engine shouldn’t hassle having a buyer assist group.

That UPS or Fedex ought to merely dangle up on you in case your bundle is just a few hours late.

They most likely by no means cared, however now it turns into apparent to the shopper that they don’t.

Two paths can be found if you wish to compete with somebody who’s doing the numbers:

  1. Care lower than they do. A lot much less.
  2. Care greater than they do. An unreasonable quantity.

Both technique will pay for itself.

February 18, 2024