Critical Tissues introduced as Sky Fund winner

Critical Tissues has been awarded £1m in airtime with Sky. 

The eco bathroom paper model was up in opposition to Ecosia, Homethings, Royal Mail, and WUKA within the finals. Every of the finalists gained £250,000 and Critical Tissues gained a further £750,000 in promoting assist.

The initiative challenges manufacturers to make ‘sustainable attainable’ of their promoting campaigns. The winners have been chosen primarily based on their dedication to a carbon-zero future. 

Critical Tissues produces 100 per cent recycled bathroom roll from post-consumer-use recycled paper within the UK. Tinheritor successful advert was chosen due to it’s ‘class altering product’. They have been additionally praised for the ‘compelling’ means during which their mission was introduced. 

The good @SeriousTissues have solely gone and gained the GRAND PRIX on the 2022 Sky Zero Footprint Fund Initiative! 🌳🧻

So proud to have created the successful movie, which was described by judges as a “compelling means” to indicate their mission. Have a watch:https://t.co/ubi2zBH3iv pic.twitter.com/pdPCcN4RSM

— Wonderhood Studios (@WonderhoodHQ) December 8, 2022

Co-founder of Critical Tissues, Chris Baker commented: “Profitable this prize is completely game-changing for us. It’s robust beginning a enterprise, going up in opposition to large gamers. So many manufacturers want to disrupt and would profit from the ability of TV to succeed in mass audiences. We’re so grateful to have been given this chance by Sky to entry TV promoting in such an early stage of our enterprise, one thing we by no means thought was potential.”

Chris’s Co-founder Martin McAllister mentioned, “We wish to congratulate the entire finalists for not solely their good adverts but in addition their efforts in direction of a sustainable future. It has been an absolute blast attending to know everybody by means of the method and are already enthusiastic about profiting from the prize.”

Sarah Jones, Director of Planning at Sky Media, commented: “We’re thrilled that we have been capable of convey again the Sky Zero Footprint Fund for a second 12 months. This takes our whole funding to £4 million of promoting worth that’s serving to drive sustainable behaviour change. All 5 of our winners will play a key position in encouraging the nation to make modifications to assist the planet, utilizing the ability of TV. I wish to challenge an enormous congratulations to Critical Tissues for successful the £1 million Grand Prix, in opposition to a gaggle of excellent pitches.”