TikTok’s finest apply suggestions for optimum marketing campaign efficiency

TikTok printed a finest apply information on methods to optimize your advert campaigns and bidding methods for optimum efficiency.

The 13-page information contains suggestions and proposals for:

• Account construction.
• Marketing campaign setup.
• Information connections.
• Artistic.
• Attribution.
• Measurement.

Why we care. For those who plan to run campaigns on TikTok this 12 months, you need to try this information as the information supplied are immediately from the platform. Nonetheless, it’s vital to bear in mind the supply of this data, and that sure recommendation might prioritize TikTok’s pursuits over advertisers’.

Advert account optimization. As a part of a nurtured account technique, TikTok recommends making certain your Advert Account is structured in the direction of the end-to-end consumer journey, for instance:

• Solely use one advert account.
• Mix and diversify advert teams.

Nurtured account technique. TikTok advises beginning with higher funnel conversion occasions (don’t instantly begin with the bottom funnel occasions) and repeating the method for every new Advert Group. The platform claims that is the “key to scalable progress and long-term efficiency.”

Information connection setup. TikTok states that by using its information connections to measure and study from client actions in your web site, you may maximize the probabilities of conversions.

Setting and scaling your price range. TikTok recommends adhering to its finest practices to maximise the effectiveness and effectivity of your price range utilization. The platform notes that it’s advisable to set budgets for each campaigns and Advert Teams.

Bidding technique. The bidding technique you choose tells TikTok’s system methods to bid for you within the advert public sale, so the platform advises deciding on a bidding technique that’s finest aligned to your major KPI for marketing campaign effectivity.

Advert fatigue. If you attain the utmost variety of people who find themselves fascinated by your advert, chances are you’ll expertise advert fatigue. TikTok has some tips about what actions you may take if this occurs.

Attribution. TikTok recommends utilizing Click on By way of Attribution along with View By way of Attribution for a holistic view of your marketing campaign.

What TikTok is saying. TikTok mentioned in an announcement:

• “Guarantee your campaigns are arrange correctly as a way to obtain repeatable, dependable outcomes with ease. Use the most effective practices on this information because the foundational constructing blocks for achievement on TikTok.”

Deep dive. Learn TikTok’s optimum internet efficiency finest apply information in full for extra data