8 Charts All Entrepreneurs Ought to See about GenAI and Search Advertising
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Entrepreneurs have extra channels to fret about than ever earlier than. New platforms like AI Search Engines and Chatbots are high of thoughts for a lot of executives. However, how a lot consideration ought to entrepreneurs heed to those channels? How can we contextualize new, thrilling applied sciences with our general efforts? We discovered these charts eye opening of their capability to just do that.
ChatGPT is the #1 Most Used Chatbot Globally
As of December 2023, ChatGPT was probably the most used chatbot globally, with Bing shut behind. Notice that as of September 2023, Bard begins to interrupt away from the underside of the pack.
Who ought to see this chart: The one that doesn’t consider anybody is absolutely utilizing AI Chatbots
Bing reigns supreme within the US, for now
After we slim our scope right down to the US, we are able to see that Bing is much forward of ChatGPT’s utilization for now. Keep in mind that Bing has been a family identify within the US since 2009, so this isn’t overly shocking.
Who ought to see this chart: The one that doubts Bing issues for his or her viewers
Whereas Bard’s market share is comparatively low, it’s rated the #2 greatest LLM
This can be a shocking growth however one backed by a good supply.
Who ought to see this chart: Anybody who thinks you’ll be able to’t belief Bard primarily based on earlier poor expertise.
Conventional search engines like google nonetheless dominate market share
It’s essential to observe AI Search Engines and Chatbots, however for now, our emphasis needs to be positioned on platforms the place the overwhelming majority of our viewers is: Google and Youtube. Additional, for those who’re exploring new entry factors, word that Tiktok could also be value a glance as effectively.
Who ought to see this chart: The one that needs you to drop every little thing associated to your search engine optimization Program to concentrate on AI Search
Regardless of presently low market share, Generative AI is being adopted by shoppers shortly
Adopting new applied sciences is part of our tradition now, so it’s not shocking to see this development enhance at a speedy price. That mentioned, when a comparatively unknown model reaches 1 million customers inside days, everybody ought to take word.
Who ought to see this chart: The one that doesn’t get the hype about ChatGPT
Researchers constantly underestimate the velocity of AI developments
An particularly fascinating aspect of AI is that we’ve a historical past of being unsuitable about forecasting the velocity of its developments. Whereas this development may definitely reverse, if it continues we may have to simply accept the present velocity of development as the brand new commonplace.
Who ought to see this chart: The one that thinks we’re means too early to fret concerning the impression of AI on society
ChatGPT has been seen as extra reliable, helpful, simpler to make use of, and of upper high quality info than Google (!)
That is one small examine, however it mirrors the anecdotal proof I’ve seen. These chatbots are coming into the area throughout a pivotal interval of dissatisfaction in Google’s core search product.
Who ought to see this chart: The one that wonders if anybody actually trusts ChatGPT
This platform quietly and constantly attracts ~2 million day by day energetic customers (!)
Character.ai has a means of popping up within the fringes of many datasets monitoring the usage of AI. As a marketer, it’s not apparent what function it may play in your viewers’s journey, however the constant utilization speaks to its potential.
Who ought to see this chart: Anybody hoping to catch the subsequent huge factor in AI chatbots.
The place can we go from right here?
Our hope is that these photographs are useful in broadening views and contextualizing information. If this format is useful, tell us by Seer’s social media and we’ll make it a sequence.
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