Insights Into NFL’s Advertising Imaginative and prescient

On this week’s episode, host Jenny Rooney sits down with Tim Ellis, chief advertising officer of the Nationwide Soccer League, to debate the methods and insights driving the league’s success, the significance of humanizing manufacturers and going past leisure to drive optimistic change. 

Throughout the dialog, Ellis shares insights from his journey, transitioning from the company world to management roles at iconic manufacturers like Volkswagen and Volvo earlier than becoming a member of the NFL. He goes on to focus on the NFL’s continued success in viewership, even amid the shift towards digital platforms.

In addition they focus on the NFL’s efforts to embrace multicultural audiences, with initiatives like airing the Tremendous Bowl on TelevisaUnivision for the primary time in Spanish. In addition they focus on the sudden affect of pop icon Taylor Swift, placing gamers on the forefront of promoting efforts and tackling essential social points equivalent to psychological well being, anti-bullying, and voter engagement. 

Stream the brand new episode under and subscribe on Apple Podcasts or discover it on Spotify.