[and all customers are different.]

Prospects are why you’re right here. They pay the payments and they’re the first driver of your progress.

However every provides a distinct quantity of worth to your group and the journey you’re on.

The shopper who spends 100x as a lot as the typical buyer is likely to be value significantly extra consideration and care.

The shopper who has suggestions that may make it easier to perceive learn how to serve comparable prospects is likely to be value listening to extra carefully.

The shopper who has affect and standing could very nicely earn extra consideration and care than others.

It’s okay to deal with some prospects otherwise, however first it pays to determine who you’re coping with and why you need to re-allocate your assets.