Understanding Analysis Engine Optimization and its Affect on web optimization with Shama Hyder

The Duct Tape Advertising and marketing Podcast with John Jantsch

Shama Hyder - Duct Tape Marketing podcast

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, an internet and TV persona, a bestselling writer, and the award-winning CEO of Zen Media – a world advertising and digital PR agency. Shama is the bestselling writer of The Zen of Social Media Advertising and marketing, now in its 4th version and Momentum: Easy methods to Propel Your Advertising and marketing and Remodel Your Model within the Digital Age.

Our dialog covers the intriguing realm of digital advertising, exploring the shift from conventional Search Engine Optimization (web optimization) to the evolving panorama of Advice Engine Optimization (REO). Shama sheds gentle on the numerous modifications in how individuals uncover manufacturers on-line and the affect of darkish social on this transformation.

Key Takeaways

Embark on a transformative journey with Shama Hyder on this Duct Tape Advertising and marketing Podcast episode, the place she unveils the idea of Advice Engine Optimization (REO) because the evolution from conventional search engine marketing. Discover the affect of darkish social on model discovery and achieve insights into the 4 key channels for optimization: conventional engines like google, rented channels like social media, earned media via endorsements and PR, and rising media reminiscent of voice and AI platforms.

Shama addresses the complexities of privateness considerations, synthetic intelligence, and generational shifts in attitudes in the direction of information sharing, offering beneficial views on navigating this evolving panorama. Because the digital advertising panorama continues to shift, be taught the significance of adapting to new guidelines of affect and avoiding overreliance on any single channel. Whether or not you’re a seasoned marketer or simply beginning, these key takeaways supply actionable insights to navigate the altering tides of the digital realm.


Questions I ask Shama Hyder:

[01:16] web optimization versus REO, what’s the distinction between these two phrases?

[02:34] Would you say the coalition of those suggestion instruments are the place we’re going with REO?

[06:56] What’s Darkish Social?

[09:10] How can enterprise house owners optimize for suggestion engines of their advertising?

[13:15] How do you see search altering, would it not be via conversational info?

[16:09] How does Privateness and Knowledge play a task in REO?

[19:28] The place can individuals be taught extra about what you do and join with you?


Extra About Shama Hyder:


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