Burberry paints Harrods blue – Extra About Promoting

Burberry has taken a leaf out of IKEA’s guide (actually) by masking posh London division retailer Harrods in what it calls its “signature blue.” Harrods is normally inexperienced in fact. IKEA did that for its Oxford Road flagship final 12 months in a marketing campaign by Mom.

Burberry, which has been flagging a bit just lately as gross sales in China have slowed, has additionally created varied departments in-store and even a meals wagon exterior. All dreamed up by CCO Daniel Lee.

Burberry obtained into scorching water final 12 months by renaming Bond Road tube station ‘Burberry Road’ throughout London Trend Week, which confused some non-fashionista travellers.

Ought to be on safer floor with Harrods.

MAA artistic scale: 7.