Google Pixel Celebrates Accessibility in Its Newest Tremendous Bowl Advert

For the previous two years, Google has used its Tremendous Bowl spot to tout the capabilities of its Pixel digital camera, together with its Actual Tone pores and skin illustration characteristic and the flexibility to repair errors (or delete total individuals) in images. For 2024, the development continues, with Google highlighting its Guided Body accessibility device in a 60-second spot titled “Javier in Body.”

Directed by blind filmmaker Adam Morse, the advert follows a blind man named Javier who makes use of the Pixel’s AI-powered Guided Body characteristic to doc essential moments in his life, from discovering like to having a toddler. When creating the movie, Morse painted the digital camera lens with petroleum jelly to assist viewers expertise the world from Javier’s perspective.

Guided Body makes use of audio cues, high-contrast animations and haptic suggestions to assist blind and low-vision people take pictures with the Pixel’s front- and rear-facing cameras. The characteristic debuted for the front-facing digital camera in 2022 earlier than being expanded to help Pixel’s rear-facing digital camera final fall.

“Javier in Body” was created by Google’s Artistic Lab in collaboration with Intestine Miami.

Daryl Butler, vp of units and companies advertising at Google, talked concerning the firm’s targets for the spot: “With ‘Javier in Body,’ we needed viewers to know that people who find themselves blind or low imaginative and prescient take pleasure in taking footage as a lot as anybody else. And Javier’s story is one which anybody can respect, human truths like falling in love and beginning a household.”

Final yr, the Google Pixel advert “Fastened on Pixel” ranked 12 on the USA Right this moment Advert Meter, whereas the 2022 iteration of the marketing campaign “Seen on Pixel” with Lizzo ranked 20 on the USA Right this moment Advert Meter.

For the newest Tremendous Bowl 58 promoting information—who’s in, who’s out, teasers, full advertisements and extra—take a look at Adweek’s Tremendous Bowl 2024 Advert Tracker and the remainder of our tales right here. And be a part of us on the night of Feb. 11 for the very best in-game protection of the commercials.