The Economist Is Making a Mark on the US

The Economist is making strikes, particularly into the U.S. market.

The British newspaper that focuses on present affairs and worldwide enterprise launched its latest marketing campaign in New York with the purpose of accelerating model consciousness, recognition and choice amongst U.S. audiences (particularly New York-based), whereas additionally interesting to the “reader of tomorrow.”

On this episode of Yeah, That’s Most likely an Advert, recorded dwell from ADWEEK’s Outlook 2024 occasion, group editor Luz Corona and senior media reporter Mark Stenberg sit down with Nada Arnot, government vice chairman of selling at The Economist. Arnot provides a glance backstage on the “Americanized” marketing campaign and The Economist’s technique in terms of subscription-based and paywall content material.

Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.