Redundancy has a half-life | Seth’s Weblog


At first, this cease signal signal makes lots of sense:

Lives are at stake. Break the rhythm, flip one thing ignored into one thing observed.

The problem with “highlighting” is that it fades. When every little thing is in all caps, nothing is. Exclamation factors are like salt.

When persons are commanded to concentrate, it’s price reminding ourselves that we’re asking for cost. That focus is scarce. And that we waste it, on a regular basis.

Once we prioritize our sample breaks, rotate them and hold them contemporary, we’re extra prone to get the helpful consideration we’d like. Additionally

In a free marketplace for consideration, somebody is at all times racing to the underside.



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