Why Nerds Is Betting Huge on the Tremendous Bowl With Addison Rae

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Nerds’ first Tremendous Bowl advert will probably be a “multisensory” expertise, in accordance with advertising director Joey Rath.

Becoming a member of ADWEEK’s Europe model editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Most likely an Advert, Rath mentioned how Nerds’ determination to enter the Tremendous Bowl promoting area aligns with a current surge in development.

Building on strong growth, Nerds will air its first Super Bowl ad in 2024. It will also be Ferrara Candy's first appearance in the game.

To maintain the momentum going, the sweet model has tripled its advertising spend just lately, and what higher approach to enchantment to younger audiences and additional its presence than with a spot within the Huge Sport?

Rath additionally mentioned how collaboration has been key to delivering the inventive, and talked us via the model’s teaser, which options influencer Addison Rae instructing a thriller scholar dance.

Stream the brand new episode beneath, hear and subscribe on Apple Podcasts, or discover it on Spotify.