ChatGPT for search engine marketing? You are Utilizing It Improper.
![](https://infernodigitalmedia.com/wp-content/uploads/2024/01/chatgpt-for-seo-you8217re-using-it-by-joshua-hardwick-general-seo-1024x538.jpg)
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Everybody in search engine marketing makes use of ChatGPT. However even in any case these months, I nonetheless see many people utilizing it incorrect.
Let’s discover three frequent errors and how one can repair them.
Believing all the pieces ChatGPT says is rarely a good suggestion, however believing solutions to questions it doesn’t have knowledge to reply is a recipe for catastrophe.
For instance, right here’s me asking it for easy-to-rank-for long-tail key phrases:
![Asking ChatGPT for long-tail keywords](https://ahrefs.com/blog/wp-content/uploads/2024/01/asking-chatgpt-for-long-tail-keywords.png)
The outcomes may look okay at first look, however should you paste them right into a key phrase analysis instrument like Ahrefs’ Key phrases Explorer, you’ll see how dangerous they’re. The search demand for all of them is so low that they’re not even in our database of 16.2 billion key phrases:
![ChatGPT's long-tail keywords have no search demand](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-long-tail-keywords-have-no-search-demand.png)
Google Developments exhibits the identical factor:
![ChatGPT's long-tail keywords have no search demand... Google Trends confirms](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-long-tail-keywords-have-no-search-demand-1.png)
The rationale for that is easy: ChatGPT simply doesn’t have the info. It has no clue how typically issues get searched or whether or not a key phrase is “lengthy tail.”
Right here’s one other instance of a query ChatGPT doesn’t have the info to reply:
![ChatGPT can't tell us the search intent of a topic unless. It doesn't have the data](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpt-cant-tell-us-the-search-intent-of-a-topic.png)
As soon as once more, we run into an analogous downside. To categorise intent, you should truly seek for the key phrase and analyze the top-ranking pages and SERP options. ChatGPT can’t even browse the online (effectively, GPT 4 can, however it may well’t browse Google outcomes), so it merely can’t do that effectively.
Learn how to repair this error
Have in mind ChatGPT’s limitations and the way it works. If you recognize it doesn’t have the info to reply a query effectively, both chorus from asking or give it the info it wants to offer a greater reply.
For instance, if you would like it to categorise search intent, you should give it one thing to go on, just like the titles of the top-ranking pages. Solely then can it even try the duty at hand.
![ChatGPT can classify search intent if we give it something to go on, like the title's of top-ranking pages](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpt-can-classify-search-intent-if-we-give-it-s.jpg)
Are you an Ahrefs consumer?
We’ve constructed a way more strong model of this concept into Key phrases Explorer. Simply click on “Determine intents,” and AI will feed again the outcomes.
![SERP intent in Ahrefs' Keywords Explorer](https://ahrefs.com/blog/wp-content/uploads/2024/01/serp-intent-in-ahrefs-keywords-explorer.gif)
Equally, if you would like ChatGPT to search out content material gaps, you should feed it the content material of each pages and ask it to determine gaps. Or, alternatively, run a content material hole evaluation in Ahrefs, export the key phrase gaps, and ask it to summarize them.
![](https://ahrefs.com/blog/wp-content/uploads/2024/01/word-image-171326-7.png)
ChatGPT not often provides you precisely what you need on the primary attempt.
For instance, I lately requested for some technical coffee-related phrases to make use of as seed key phrases in Key phrases Explorer.
Right here’s what it gave me:
![Asking ChatGPT to technical coffee-related terms](https://ahrefs.com/blog/wp-content/uploads/2024/01/asking-chatgpt-to-technical-coffee-related-terms.png)
This isn’t a nasty response, however having the descriptions there (which I didn’t ask for) was annoying as a result of it made copying and pasting the checklist of phrases tough.
I confronted an analogous challenge after I requested it to group key phrases into broader classes, and it gave me a bulleted checklist.
![Refining ChatGPT's output](https://ahrefs.com/blog/wp-content/uploads/2024/01/refining-chatgpts-output.png)
I didn’t assume a lot of this at first, however I quickly realized I wanted the outcomes formatted as a desk so I might paste them right into a Google Sheet and filter them.
Learn how to repair this error
Your first thought may be “immediate engineering” or shopping for some premium ChatGPT prompts.
Whereas this stuff may assist, you typically nonetheless received’t get excellent outcomes immediately for one easy motive: ChatGPT prompts are like recipes. Even when they’ve a strong base, you continue to have to regulate them to your tastes.
For instance, right here’s a real premium immediate for writing a title and meta description:
![Example of a premium ChatGPT prompt](https://ahrefs.com/blog/wp-content/uploads/2024/01/example-of-a-premium-chatgpt-prompt.png)
And right here’s the output:
![ChatGPT's meta title and description](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-meta-title-and-description.png)
It’s not dangerous, but it surely’s a bit dry for my liking. So, I adopted up and requested ChatGPT to make it “a bit much less formal and extra playful.”
![ChatGPT's very informal attempt at a meta title and description](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-very-informal-attempt-at-a-meta-title-an.png)
Undoubtedly higher, however a bit too playful this time.
Let’s ask it to dial it down a bit.
![ChatGPT's playful but not too playful attempt](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-playful-but-not-too-playful-attempt.png)
Not dangerous.
In my expertise, this iterative course of is the important thing to getting good outcomes from ChatGPT. Preserve issues easy to begin, then refine as you go.
For instance, I lately tried making a UK tax calculator with ChatGPT. As a substitute of writing out insanely detailed directions from the get-go, I began with a easy immediate: “create a uk tax calcalator in HTML, CSS, and JS”
Right here’s the calculator it created:
![ChatGPT's first attempt at creating a UK tax calculator](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-first-attempt-at-creating-a-uk-tax-calcu.gif)
Is it excellent? No. I needed it to calculate the tax mechanically based mostly on UK bands fairly than asking the consumer for his or her tax fee. However with only a few iterations, the issue was solved, and I had a reasonably neat and correct calculator.
![The tax calculator I got ChatGPT to create after a few iterations](https://ahrefs.com/blog/wp-content/uploads/2024/01/the-tax-calculator-i-got-chatgpt-to-create-after-a.gif)
Wanting to make use of AI to write down meta titles and descriptions?
Try Ahrefs’ free title generator and meta description generator. Merely inform it what your web page is about, choose a tone, and it’ll generate all the pieces for you.
![Ahrefs' free AI title generator](https://ahrefs.com/blog/wp-content/uploads/2024/01/ahrefs-free-ai-title-generator-1.png)
ChatGPT will fortunately put one phrase in entrance of the opposite should you ask it to write down one thing, however the content material will simply be a mishmash of what’s already been stated 1,000,000 occasions. In different phrases, boring boilerplate content material.
Case in level:
![ChatGPT's mega dull attempt at "writing an article"](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-mega-dull-attempt-at-writing-an-article.png)
(Discuss boring…)
Learn how to repair this error
Don’t simply ask ChatGPT to “write an article.” Give it extra steering and use it to brainstorm concepts.
For instance, say I’m writing a put up on hyperlink constructing suggestions. Slightly than asking it to write down the entire article with out steering, I can begin by asking for some outreach tricks to get my inventive juices flowing.
![Brainstorming with ChatGPT, my new best friend](https://ahrefs.com/blog/wp-content/uploads/2024/01/brainstorming-with-chatgpt-my-new-best-friend.png)
I don’t love any of those, however I feel you could possibly mix #1 and #4 for a novel tip: document and embody a brief video pitch in your e mail.
Now I’ve the concept, I can ask ChatGPT to increase on it and write it up:
![ChatGPT's attempt at polishing the tip we came up with together](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-attempt-at-polishing-the-tip-we-came-up.png)
Is that this excellent? No. However it’s definitely not dangerous. The truth is, if we lower a few of the fluff and spend 5 minutes sprucing the copy, it’s fairly first rate:
X. File Brief Video Pitches
Personalised video messages add a human contact to your pitches, and you’ll create them effortlessly with an affordable webcam and free Loom account.
For instance, say you’re operating a damaged hyperlink constructing marketing campaign. As a substitute of sending a long-winded e mail explaining the difficulty, why not present them precisely what you imply? Hearth up Loom and provides them a visible rundown.
- Level out the damaged hyperlink on their web page.
- Present them precisely the place it’s and why it issues.
- Counsel a alternative hyperlink out of your web site and clarify why it’s a fantastic match.
Right here’s an instance:
{insert video}
It would solely be 1-2 minutes lengthy, but it surely’s tremendous useful, and the private contact could make a giant distinction in how your pitch is obtained.
ChatGPT can be nice at serving to you enhance and optimize present content material. Once more, you simply want to present it the precise course…
For instance, we lately discovered that we ranked #7 for “running a blog suggestions” however didn’t personal the featured snippet.
![Our website ranking #7 for "blogging tips". Data via Ahrefs' Site Explorer](https://ahrefs.com/blog/wp-content/uploads/2024/01/our-website-ranking-7-for-blogging-tips-data-v.png)
Sam theorized that, amongst different issues, it may be as a result of the top-ranking web page’s subheadings clearly communicated what their suggestions have been, whereas a lot of ours have been obscure:
![Our vague subheadings](https://ahrefs.com/blog/wp-content/uploads/2024/01/our-vague-subheadings.png)
He determined to have ChatGPT rewrite them for readability:
![ChatGPT's polished subheadings](https://ahrefs.com/blog/wp-content/uploads/2024/01/chatgpts-polished-subheadings.jpg)
Did it work? You’ll have to look at the video to search out out, however truthfully, it doesn’t matter. It’s apparent to me that the ChatGPT “optimized” ones are a lot clearer than what we had earlier than, which suggests ChatGPT improved our content material.
ChatGPT can be nice at proofreading, simplifying unnecessarily prolonged sentences, and something alongside these traces. You already know, all of the stuff that improves content material high quality and little question not directly influences consumer alerts.
Remaining ideas
ChatGPT is insanely highly effective and helpful—however provided that you perceive the best way to use it.
If you happen to’re hoping for it to write down nice content material with no course in anyway, hold hoping. It will probably’t do this but. However it may well assist with brainstorming, sprucing human-written content material, and lots of different search engine marketing duties. You simply want to bear in mind its limitations.
Acquired questions? Give me a shout on Twitter X.
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