Burger King campaigns to rename McDonald’s island

McDonald’s island, an outpost of Australia in the course of the Antarctic, is house to an lively volcano. Burger King’s company in Brazil, DM9, has seized on this reality to create a marketing campaign calling for the “historic mistake” to be mounted by renaming the place “Whopper Island” in honour of its shopper’s flame-grilled burgers.

As an alternative of taking the authorized route, the concept is to get as many individuals as attainable to label the situation with the hashtag #Whopper on Google Maps. It’s a gimmicky marketing campaign however the mockumentary-style advert may be very nicely executed and the logic one way or the other appears faultless if you take a look at the red-hot molten lava.

What the household of William McDonald, who found the island in 1854, will take into consideration that is anyone’s guess.

MAA inventive scale: 6.5