H&M pulls again to highschool marketing campaign that ‘sexualises’ younger youngsters

Clothes chain H&M has pulled a marketing campaign geared toward main college youngsters that used the road, “Make these heads flip in H&M again to highschool trend.”

The advert, which was operating in Australia options two younger women in pinafore attire and provoked an inevitable backlash on social media. Psychologist Dr Pam Spurr posted on X: “Your vile advert panders to paedophiles that it’s OK lusting after women. Boycott H&M. A shameful exploitation of ladies.”

H&M mentioned merely: “We now have eliminated this advert. We’re deeply sorry for the offense this has triggered and can look into how we current campaigns going ahead.”

These form of tone deaf campaigns find yourself pulling the entire trade into disrepute – even from the opposite aspect of the world – however they appear to maintain on coming.