Häagen-Dazs will get it on with BBH

Common Mills’ Häagen-Dazs has appointed BBH as its world lead artistic company, re-uniting a well-known shopper/company relationship.

Again within the Nineteen Nineties Häagen-Dazs adult-style campaigns with BBH included ‘Devoted to Pleasure’ and ‘Warmth,’ the model’s first TV promoting marketing campaign. Within the first yr of the partnership, Häagen-Dazs noticed an annual gross sales development of 398%, changing into a a lot talked-about and awarded model.

The brand new appointment follows a aggressive pitch run by Oystercatchers. Incumbent was Forsman & Bodenfors.

International Model Director Manuel Garabato says: “This isn’t our first date with BBH. After appointing the company in 1990, Häagen-Dazs quickly turned probably the most talked about ice cream model on this planet, because of the mixture of the model’s disruptive grownup positioning and the cultural and artistic brilliance of BBH. Now we’re rekindling that relationship to create a daring and difficult strategy to the class with a particular new world model platform.”

BBH CEO Karen Martin says: “Häagen-Dazs has a novel place within the artistic legacy of BBH and getting the possibility to reconnect with such an iconic model appears like an extremely particular second.”