MAA Advert of the Week: ‘Shock it’s IKEA’ from Mom

Fake commercials in commercials are a troublesome factor to tug off (too typically it appears like self-indulgence searching for an concept) however Mom has succeeded right here, with a ‘shock’ twist (the entire level of all of it) in only a imply previous 30 seconds.

Mom’s work for IKEA is relentlessly fashionable however practically all the time to the purpose regardless that the retailer itself (estimable although it might be) shouldn’t be essentially the most fashionable of procuring experiences.

Actually good 30-second adverts are an endangered species lately however Mom appears to have cracked the issue.