How Manufacturers Are Activating on the Sundance Movie Competition

DoorDash model companions Lumify, Trojan, Batiste and Yeti supplied a few of them. Audible and Adobe—different manufacturers with a major presence on the competition—are additionally providing some DoorDash clients free three-month memberships.

With its first Sundance activation, DoorDash needs to ship a message: It does extra than simply restaurant supply. The “Your Door to Extra” activation immediately references the model’s new marketing campaign produced with new company accomplice Wieden+Kennedy. The marketing campaign debuted through the NFL Wildcard spherical on Jan. 13, and can seem within the Tremendous Bowl.

“We’re shifting away from simply restaurant supply and into an area the place we are able to deliver you all of the issues that you just want. Not simply meals, however your comfort objects, your retail stuff. [There is] much more to come back,”  stated Lauren Schrimmer, a model marketer overseeing DoorDash’s shopper merchandise. “What we’re doing right here at Sundance actually ties into that, as a result of we’re your private assistant on the bottom.”

It’s much more rewarding for DoorDash subscribers, who obtain a key to open a locker containing shock objects, like sweet and customized attire. 

The VIP expertise is lush, one thing that’s not normally synonymous with comfort.

The primary 30 DashPass subscribers who go to the activation could select considered one of a number of VIP rewards, together with tickets to sold-out screenings, dinner reservations at booked-up eating places close by or a present card to a neighborhood retailer. In addition they obtain extras like a DoorDash reward card and a customized Yeti tumbler. These 30 attendees additionally get entry to their very own DoorDash private assistant for the day, who will buy and ship any merchandise as long as they will discover it on Park Metropolis’s Major Avenue for an inexpensive worth. 

“Our largest precedence right here is engagement. It’s a really uncommon expertise for an app—a digital entity—to get to really meet face-to-face with clients,” Schrimmer stated.