The High 5 Episodes of the Duct Tape Advertising Podcast in 2023

2023 was a 12 months of exceptional progress for the advertising and marketing trade. With a quickly altering panorama, it’s by no means been a extra thrilling time to be an entrepreneur.

I used to be capable of go to with many phenomenal friends on the present this 12 months. It’s been good to assessment a number of the hottest episodes from 2023. Which one was your favourite?

Need extra? Take a look at the total lineup of exhibits right here.

1. Ash Ali & Hassan Kubba – Uncovering the Hidden Energy of Your Unfair Benefit

Each profitable tech entrepreneurs with humble roots, Ash and Hassan have a message of hope to share. Regardless of not going to school, Ash grew to become a serial tech founder and the primary advertising and marketing director of a unicorn startup – Simply Eat). Hasan constructed a profitable startup from his bed room with nothing greater than an internet course and a craving to flee the ‘rat race’. They’re now worldwide bestselling authors, coaches, and keynote audio system. Their newest e-book is – The Unfair Benefit: How You Already Have What It Takes to Succeed.

Largest Takeaway:

Behind each story of success is an unfair benefit. Your unfair benefit is the ingredient that offers you an edge over your competitors. On this episode, I discuss with Ash Ali and Hasan Kubba about the right way to establish your personal unfair benefits and apply them to any undertaking in your life. We speak about how to take a look at your self and discover the elements you didn’t understand you already had, to reach the cut-throat world of enterprise.

Click on right here to take heed to the episode.

2. Kenneth Wenger – Unveiling the Way forward for AI

Kenneth Wenger is an creator, a analysis scholar at Toronto Metropolitan College, and CTO of Squint AI Inc. His analysis pursuits lie on the intersection of people and machines, making certain that we construct a future based mostly on the accountable use of expertise.

His latest e-book, Is the Algorithm Plotting In opposition to Us?: A Layperson’s Information to the Ideas, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls. He empowers readers to reply the query: What precisely is AI?

Largest Takeaway:

Whereas important progress has been made in AI, we’re nonetheless within the early phases of its growth. Nonetheless, the present AI fashions are primarily performing easy statistical duties slightly than exhibiting deep intelligence. The way forward for AI lies in creating fashions that may perceive the context and differentiate between proper and unsuitable solutions.

Kenneth additionally emphasizes the pitfalls of counting on AI, significantly within the lack of know-how behind the mannequin’s decision-making course of and the potential for biased outcomes. The trustworthiness and accountability of those machines are essential to develop, particularly in safety-critical domains the place human lives might be at stake like in medication or legal guidelines. General, whereas AI has made substantial strides, there’s nonetheless an extended technique to go in unlocking its true potential and addressing the related challenges.

Click on right here to take heed to the episode.

3. Amanda Holmes – The Quickest and Least Costly Technique to Double Your Gross sales

Amanda Holmes is the CEO of Chet Holmes Worldwide (CHI) which has labored with over 250,000 companies worldwide. At age 24, she inherited her father’s multi-million greenback enterprise, which makes a speciality of serving to corporations double their gross sales. She’s the creator of a e-book — Based mostly on The Final Gross sales Machine: Turbocharge Your Enterprise with Relentless Give attention to 12 Key Methods.

Largest Takeaway:

At simply 24, Amanda Holmes inherited her father’s multi-million greenback enterprise – Chet Holmes Worldwide. With out a lot course, she needed to navigate the uncharted waters of operating an enterprise at that scale. On this episode, Amanda shares extra about her journey as CEO and the challenges of implementing change in a long-standing group. Amanda dives into the method her father developed years in the past that has helped massive corporations rapidly double their gross sales and the way she has helped that course of evolve over time.

Click on right here to take heed to the episode.

4. Russell Henneberry – The right way to Maximize the Energy of Newsletters

Russell Henneberry is a famend digital advertising and marketing skilled, digital advertising and marketing marketing consultant, speaker, and co-author of Digital Advertising for Dummies. He’s the Founding father of theCLIKK, an electronic mail e-newsletter about digital advertising and marketing. Russ additionally consults and trains workers of corporations by his Digital Advisor program.

Largest Takeaway:

Newsletters have made a comeback by combining electronic mail advertising and marketing with content material advertising and marketing and direct response promotion. By constructing belief, offering schooling, and providing leisure, newsletters have the facility to nurture subscribers and join with them by creating partaking content material, and efficient calls to motion. It is very important have a voice to draw and preserve subscribers relying on the area of interest of your small business and never rely fully on AI to generate content material and to take care of a human contact.

Click on right here to take heed to the episode.

5. John Jantsch- Fractional CMO: Reinventing Advertising Methods

John Jantsch is a advertising and marketing marketing consultant, speaker, and creator of Duct Tape Advertising, The Referral Engine, The Self-Reliant Entrepreneur, and The Final Advertising Engine. He’s additionally the founding father of the Duct Tape Advertising Advisor Community, which trains and licenses unbiased consultants and companies to make use of the Duct Tape Methodology.

Largest Takeaway:

Technique is without doubt one of the most important parts to operating a profitable enterprise right this moment. Whether or not you’re a enterprise proprietor or a marketing consultant, who doesn’t perceive why your advertising and marketing is just not working the way in which it ought to, the Fractional CMO mannequin may change your small business. 

Fractional CMOs assist corporations and enterprise homeowners develop strategic advertising and marketing plans in a extra cost-effective resolution as they aren’t full-time workers, however they’ve the experience of a seasoned advertising and marketing govt. They are going to develop the advertising and marketing actions by strategic planning that might enhance the connection corporations have with their purchasers, as they can perceive higher the right way to information the proper buyer journey.

Click on right here to take heed to the episode.

Is your favourite episode on the listing? If not, we’d love to listen to which one you loved listening to probably the most!

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