Unusual takes Nike Jordan ‘Past’ the streets of Paris

As if we wanted proof that Unusual Artistic Studios has entered the massive league, right here’s a grandiose marketing campaign for Nike Jordan, full with an unique poem written by Grammy award-winning poet, J.Ivy.

The “Past” theme permits for loads of aspirational phrases and visuals, and Michael Jordan himself even makes an look. It’s all seen by way of the eyes of aspiring basketball participant, 16 year-old Kamaya Jones.

Nils Leonard, co-Founding father of Unusual, stated: “Nike’s Jordan model is likely one of the worlds most vital manufacturers. Whether or not in our studios in London, Sweden or New York, Unusual was created to work on alternatives of this scale and significance and we’re proud to launch this work to encourage and provoke a brand new era.”

It’s a giant leap for Unusual, which has opened workplaces in New York and Stockholm for the reason that Havas acquisition final summer season.

MAA inventive scale: 6