The best way to shoot video that does not suck
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The Duct Tape Advertising and marketing Podcast with Steve Stockman
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Steve Stockman, a seasoned producer, author, and director with over 200 commercials below his belt. His experience spans numerous mediums, together with net collection, movies, music movies, and TV reveals. The dialogue revolves round his guide, The best way to Shoot Video That Doesn’t Suck, the place he shares invaluable insights into creating compelling and efficient advertising and marketing movies.
Embark on a journey to grasp the artwork of video manufacturing with Steve Stockman as he shares insights on taking pictures movies that captivate your viewers. Uncover the essential components that contribute to the success of a video, from storytelling methods to understanding your viewers’s wants.
Key Takeaways
Embark on a transformative journey into the world of video manufacturing with Steve Stockman on this episode of the Duct Tape Advertising and marketing Podcast. Achieve insights into the ability of intrigue, emphasizing genuine storytelling over sensational ways to captivate your viewers from the primary few seconds. Steve highlights the significance of preparation, urging creators to think about their viewers’s wants and ship worth by way of considerate planning.
Simplifying the technical points, he dispels the parable that costly gear is essential, specializing in the storytelling aspect. Study to storify your advertising and marketing movies, turning mundane showcases into partaking narratives that resonate together with your viewers. Steve additionally challenges the notion of supreme video size, stressing the significance of conveying your message successfully with out losing the viewers’s time. Elevate your video advertising and marketing recreation with Steve Stockman’s actionable insights for creating compelling, partaking, and impactful content material.
Questions I ask Steve Stockman:
[00:44] How lengthy will any individual watch a video that sucks?
[01:13] What are among the issues that make a video exhausting to observe?
[03:08] What issues do you need to have ready earlier than turning on the digicam?
[05:56] Very like a hook in copywriting, how do you get folks intrigued within the first 5 seconds?
[07:56] What’s the distinction between narrative and storytelling?
[13:27] What are among the most vital issues to think about within the technical points of videomaking?
[17:57] How lengthy ought to a video be?
[19:27] Inform us a bit in regards to the video course that accompanies your guide?
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