Mom constructs a successful kitchen shock for IKEA

IKEA now has a brand new international company in McCann however that doesn’t appear to an obstacle to the likes of Mom within the UK pulling recent rabbits out of the hat.

This time we’ve an advert, seemingly for a excessive finish kitchen maker with the type of daft references to the equipment of science you would possibly anticipate.

However there’s a shock (followers of anagrams would possibly get it early.)

Advertising and marketing communications supervisor Kemi Anthony says: “Kitchens are on the coronary heart of each house, and thru this marketing campaign, we need to present that IKEA kitchens are trendy, sensible and constructed to final by debunking some widespread misconceptions. With our playful misdirection, we need to give shoppers a nice shock and put IKEA kitchen’s design, high quality, and experience entrance and centre of the dialog.”

Mom was our 2023 Company of the Yr. Might take some shifting in 2024.

MAA inventive scale: 8.