Utilizing ChatGPT to Prioritize search engine optimisation Alternatives [Video]

Scoring matrices play a vital position in effectively prioritizing search engine optimisation suggestions. Whether or not we’re creating new content material or updating current pages, these matrices have develop into an integral a part of our workflow. To streamline this course of, we have adopted ChatGPT, which has confirmed to be a useful device in our efforts.

[TIP] Our group even put collectively an search engine optimisation Precedence Scorecard Template to assist align your search engine optimisation suggestions to enterprise targets.

Scoring Course of

The prioritization evaluation identifies needed pages to replace based mostly on numerous information factors. Historically, we manually reviewed  every web page and assigned a rating starting from 1 to five, with 5 reflecting the best significance. Nevertheless, to expedite the method, we now export this information right into a CSV file that consists of further columns particularly for scoring.

In our check train we exported:

• •  Complete and prime 20 key phrases from SEMRush. Moreover, we meticulously manage 
  • Natural clicks and impressions from Google Search Console
  • Conversions from Google Analytics

Different potential elements to help your prioritization efforts embody:

• • Month-to-month search quantity
  • Paid clicks and conversions
  • Web page sort
  • Search intent 

Updating the Course of with GPT-4

To help us in scoring the columns and rank the metrics so as of significance, we uploaded the CSV file to GPT-4. You will want a ChatGPT Plus plan since GPT-3.5 does not have this functionality. We used GPT-4’s Superior Knowledge Evaluation to simply connect the file into our chat.

After confirming GPT’s processing capabilities, we use this immediate for ChatGPT:

I want help with the "Rating" columns. I need assistance to attain these metrics on a scale of 1-5, the place 5 is the best worth and 1 is the bottom. The scoring needs to be based mostly on dividing the vary of values for every metric into 5 equal components. Help me in processing this information and offering the scored output in an up to date Excel file.
Present the ranges you used for every rating together with the variety of URLs in every vary. I would really like for these ranges to be as distributed as needed to ensure that a number of URLs to be listed inside ranges 1, 2, 3, 4, and 5.

Initially, we confronted challenges with zeros and excessive values influencing the scoring course of. Subsequently, we modified our standards and assigned a rating of 1 to zeros, a rating of 5 to outliers, and distributed the remaining scores between 2, 3, and 4. After a number of iterations, GPT gives us with an up to date vary.

After updating the factors, ChatGPT was in a position to present prioritization scores for 1,400+ weblog pages so our group understands which pages to concentrate on first.

What’s Subsequent?

With the help of ChatGPT we are able to effectively analyze precedence pages and establish areas for enchancment. Some concepts to iterate on this precedence scoring workflow may very well be:

• • Refining our immediate and inputs to enhance consistency
  • Making a CustomGPT constructed for this particular objective

Our group will proceed testing how we are able to leverage AI to boost conventional processes.