I Examined Premium AI Prompts To See if They’re Value It. They’re Not.

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We spent ~$80 to buy 5 premium ChatGPT prompts and ran a blind check among the many members of our advertising and marketing workforce to see in the event that they had been price it.

Lengthy story brief: They aren’t.

The experiment

Right here’s what I did:

  1. I signed up for a service promoting ChatGPT prompts and chosen 5 website positioning ones
  2. I created easy variations of those prompts (27 phrases on common, vs. 227 for the premium prompts)
  3. I entered these prompts into ChatGPT
  4. I took the output and did a blind ballot, asking the Ahrefs advertising and marketing workforce to guess which output was higher.

A complete of 15 individuals took the ballot.

Listed here are the outcomes:

Most marketers on our team thought the simple AI prompts did better in a blind test

The premium prompts solely convincingly “beat” the easy immediate for 2 duties.

Contemplating that you just’ll must cough up cash (in some circumstances, lots) for these pre-engineered prompts, I’m skeptical they’re price it in any respect. I don’t assume you’re lacking out should you don’t pay.

The anatomy of a “premium” immediate

Just about all the “engineered” prompts we examined had an identical construction.

I attempted to interrupt down what I noticed:

The anatomy of an "engineered" prompt

Particularly, listed below are the patterns:

  1. Position — Asks ChatGPT to behave as knowledgeable or knowledgeable with particular ability units.
  2. Goal language — Acts ChatGPT to reply in a selected language.
  3. Extremely-specific directions — Asks ChatGPT to do XYZ motion in excessive element.
  4. Emphasis on human-like writing — Asks ChatGPT to write down in a selected tone or type.
  5. Particular output — Asks ChatGPT to construction its response in a selected format, akin to markdown, tables, code containers, and so forth.

The takeaway

This experiment is in no way educational nor scientific. It’s only a enjoyable, casual check to see if “engineered” prompts may carry out higher than a easy command—not less than in keeping with human interpretation.

Based mostly on the outcomes, although, I’m not satisfied that “premium” prompts actually do this a lot for you. It’s in all probability higher to begin off easy after which refine accordingly.

So, don’t waste your cash. Use it to improve to ChatGPT Plus as a substitute.

What do you assume? Let me know on Twitter X.



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