Chat AI Battle of the Bots

In case you are sufficiently old to recollect AOL chat rooms and dial-up, you might be dwelling sooner or later surrounded by robots, self-driving automobiles and sensible houses. And on this future we’ve got Synthetic Intelligence in all places: instruments to create pictures, web sites, content material and something you possibly can dream of. However with so many choices, have you ever ever stopped to surprise which AI device you ought to be leveraging? Is one device extra succesful than one other?

As I began penning this weblog, my Google Docs is asking if I need assistance writing! The irony will not be misplaced on me however no thanks, for this text a human will write the majority of the fabric. I say bulk as a result of it is a head-to-head comparability of two AIs and the content material they will current. In a day and age when computer systems can write some fairly nice content material, streamline your advert copy, and generally be unrecognizable to the bare eye – how have you learnt if the content material is nice sufficient or which device is superior for the content material? Quick-answer is you don’t!

That mentioned, let’s see if we are able to discern which device is best: ChatGPT or Google Bard for creating content material for enterprise wants. We’ll rating these in three rounds through the use of the identical prompts to every device.

ROUND ONE – MARKETING ANALYSIS

Our first subject, let’s see which one can do a fundamental advertising and marketing evaluation. I requested each ChatGPT and Google Bard the identical query: 

“Create a SWOT (strengths, weaknesses, alternatives, and threats) evaluation for an internet site that sells customized Tshirts.’

The outcomes are fairly good for fundamental entry-level advertising and marketing ask. Each instruments understood the ask with none additional prompts. Nevertheless, solely ChatGPT accomplished the entire 4 quadrant ask, with all 4 sectors. Google Bard solely offered Strengths and Alternatives with bullets.

I adopted up, asking to create a graphic with the bullets in a 4-quadrant view. Whereas neither device of their “free” states may do that, I pay for ChatGPT 4 and its energy is in visuals. ChapGPT 4 was capable of provide a pleasant visible with all 4 bins. Bard nonetheless, created a spreadsheet that may be exported to Sheets however it was nonetheless lacking 2 quadrants of the SWOT. High marks for understanding and following instructions goes to ChatGPT on this case.

Winner Spherical One: ChatGPT

ROUND TWO – AD COPY

Subsequent, let’s attempt a extra particular activity to create advert copy for a brand new enterprise that matches the character limits of a Google RSA. I requested each this immediate: 

‘Create a Google RSA advert for this web site promoting customized tshirts.’  

Given Bard is a Google device, I anticipated it will have a bonus in adhering to character limits and construction of the advert. Nevertheless, to my shock the ChatGPT response gave me numerous headlines calling out the character restrict of 30 characters although I didn’t specify limits in my immediate. It additionally offered descriptions of as much as 90 characters. 

Bard did tie the headlines and descriptions again to the earlier ask on the SWOT from spherical one, stating which of them resonated with the offered Strengths or Alternatives; nonetheless the character depend was not right. ChatGPT additionally offered URL path examples. Listed here are some examples of the responses:

Google Bard:

Headline – Design Your Dream Tee: Unleash Your Creativity with Customized T-Shirts! (Appeals to personalization and individuality) (70 characters!)

Description – Tens of millions of designs, infinite prospects. Create customized t-shirts for any event: birthdays, holidays, inside jokes, and extra! (Focuses on versatility and wide selection of makes use of) (129 characters!)

ChatGPT:

Headline – Distinctive Customized T-Shirts (22 characters)

Description – Flip your concepts into actuality with our easy-to-use design instruments. Begin creating now! (83 characters)

Given the headlines and descriptions have been robust in Bard, I did a follow-up request with the proper character depend. 

‘Please re-write with a personality restrict of 30 characters on headlines and 90 characters on descriptions.’ 

With that added context, it was capable of revise the writing and supply me three choices inside the character limits, and in addition provided URL Paths with them. Right here is the revised advert copy:

Whereas these did meet the character limits, a few of the verbiage appears like a bot wrote it. I significantly preferred the ‘Vibrant prints & smiles!’ in choice #2. 

Winner Spherical Two: ChatGPT

ROUND THREE – COMPETITIVE ANALYSIS

For the final and remaining spherical, I made a decision to see which corporations the instruments would determine as my competitors. Each instruments talked about market saturation within the SWOT evaluation so I wished to see how effectively it may gauge direct competitors. So I requested 

‘who’re the established gamers on this trade?’ 

The outcomes have been spot on from each. Google Bard gave the responses listed by sort of firm: massive e-commerce, particularly T Shirts, and area of interest gamers. ChatGPT gave 10 ‘established’ gamers. Whereas I do love the additional step Google Bard took to arrange the responses throughout completely different subtypes, ChatGPT adopted the ask precisely with no further AI concepts to share.

I then adopted as much as ask:

‘what’s the white area we may play in?’ 

ChatGPT gave me 12 areas the place a brand new entrant ‘may discover underserved areas or modern approaches that the established gamers might not be absolutely exploiting.’ Google Bard acknowledged that ‘white area’ can ‘have a number of interpretations, and offered three areas which will match however requested for more information. 

I then took the response from ChatGPT ‘discover underserved areas or modern approaches that the established gamers might not be absolutely exploiting’ to supply extra context to Bard. It then gave me 10 underserved areas and 10 modern approaches.

Each of the instruments had related responses on personalization, subscription fashions and collaborations. It was arduous to decide on a winner if I’m being sincere however I’ve to provide this one to Google Bard for doing explicitly what was requested and in addition asking for extra context, realizing the expansive nature of the immediate. It additionally added ‘Blockchain-based authenticity’ to improvements which was fascinating to me that it will embrace one thing so nouvelle.

Winner Spherical Three: Google Bard

So, Who Received?

On the finish of this train, the general winner was ChatGPT however that doesn’t imply it may be deemed the superior AI device. These are additionally solely two instruments of many that may assist make entrepreneurs/companies lives simpler. If different prompts had been given, it’s arduous to foretell the end result. Nevertheless, what is obvious is that these instruments can not exchange the human factor. Of their present state, I do assume they’re nice supplemental analysis and thought producing instruments. Coupled with trade info and the suitable enhancing, these instruments can assist streamline and ideate. If given very particular requests with all recognized limitations expressed, Google Bard is enough however the translation of written textual content nonetheless sounds a bit off, once more needing human intervention. ChatGPT 4 can work in numerous codecs/visuals and appears to have extra intrinsic data of selling codecs. Leveraging them collectively nonetheless, could also be the very best of each. I’d be curious to see what different head-to-head comparisons could be made to additional determine their very own strengths and weaknesses. Maybe a SWOT on AI instruments is warranted.