Prime 10 PPC knowledgeable columns of 2023 on Search Engine Land

Since Search Engine Land launched, now we have given PPC consultants a platform to share their in-depth data and well timed insights – with the objective of serving to you remedy issues, handle challenges and perceive the continuously shifting panorama of paid search, paid social and show.

What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that have been contributed by our incredible group of Topic Matter Specialists.

Discover ways to keep away from repeating some severe errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Revealed Jan. 17.)

Getting Efficiency Max to work for lead technology packages with out offline conversion information could be very exhausting. Be taught what you are able to do right here. (By Menachem Ani. Revealed Feb. 14.)

5 suggestions for utilizing Google Adverts retargeting with electronic mail, natural visitors, cross-device monitoring, unsolicited mail, and social media. (By Adriana Stein. Revealed Dec. 1.)

Discover ways to preserve or enhance your efficiency in Google Adverts and put together for the elimination of those high-quality audiences. (By Chelsea So. Revealed March 1.)

Google Adverts is essentially altering the way in which suggestions work. Right here’s why you need to take excessive warning in making use of any suggestion. (By Greg Finn. Revealed Jan. 5.)

Be taught concerning the Hagakure technique, a contemporary strategy to Google Adverts administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Revealed Oct. 5.)

Use this script to offer GPT with information about your account and get a efficiency abstract that may be shared with shoppers and stakeholders. (By Frederick Vallaeys. Revealed June 5.)

Discover real-world examples of find out how to use the characteristic to hurry up PPC information processing and visualization, insights technology, and extra. (By Jason Tabeling. Revealed Aug. 31.)

This script will help you leverage GPT’s API to make use of the utmost variety of RSA property and, in flip, increase your paid search campaigns. (By Frederick Vallaeys. Revealed April 13.)

Discover ways to use ChatGPT to degree up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Revealed Feb. 1.)