2023 Spotify Wrapped Has the Receipts on How Actual This 12 months Bought
Billboard executions that includes tongue-in-cheek copy spotlight artists together with Selena Gomez and Unhealthy Bunny, whose songs had been among the many top-streamed this 12 months.
Elsewhere social posts mix actual and digital parts to carry the inventive idea to life.
A collection of interactive billboards are because of spring up in cities the world over within the coming week, too.
These embody a ‘lie detector’ billboard, enjoying on the recognition of PinkPantheress’ viral hit “The Boy’s A Liar” the place folks can “carry their boy to seek out out if he’s.” Spotify additionally created an OOH execution that includes a Lil Yachty poster crusing on just a little yacht.
Pop, personalization and partnerships
Constructing on that “Eras” tour hype, Spotify’s 2023 most-played artist is Taylor Swift, who has clocked in additional than 26.1 billion international streams since January. Unhealthy Bunny and The Weeknd accomplished the highest three.
Enjoyable easter eggs have been dotted all through Spotify’s launch work to have a good time Swift’s achievement, sharing clues that lead followers on a path to a celebratory video showcasing all the artist’s favourite issues, together with cats and pink lipstick.
