2023 Spotify Wrapped Has the Receipts on How Actual This 12 months Bought


It’s probably the most fantastic time of the 12 months: Spotify Wrapped season.

For all those that observe the annual custom, it’s time to delve into your 2023 listening habits. Did Beyoncé or Taylor Swift dominate? What number of occasions you hit play on “Flowers” by Miley Cyrus? Had been you the one one that made an unhinged playlist titled “Pretending I’m In a Film” (in all probability not)?

Now in its ninth 12 months, Wrapped delivers a customized year-in-review for Spotify customers, nevertheless it’s additionally one of many largest advertising and marketing moments within the calendar for the streaming big. And in 2023 the corporate goes greater than ever with each an expertise and a marketing campaign to advertise.

Acknowledging that 2023 has been an period through which it’s been powerful to decipher what’s pretend and what’s actual, the “Wrapped Or It Didn’t Occur” international push is zooming on the actual information it has on its 574 million listeners.

Reflecting on what the previous 12 months have truly felt and regarded like from an viewers perspective, a collection of billboards, social posts, in-app executions—developed in-house by Spotify—will embrace the fact of 2023.

Ice Spice on yellow background alongside text: "Grrraaaaaa - The Word of the Year According to lsteners"
Ice Spice is spotlighted within the marketing campaign, rooted within the truths behind the infoSpotify

“In all places we present up we’re going to double down on what’s actual. Wrapped is a second of fact, it displays the 12 months you had, backed by information,” mentioned Marie Roenn, international group inventive director at Spotify, throughout a information briefing, including folks can’t pretend a sense and the model has the receipts to show it. “It embraces the realest moments and invitations the world to study extra about themselves and moments in tradition that outlined the 12 months for all of us.”

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