The 7 Lethal Advertising and marketing Errors

Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I’m doing a solo present, and I’m gonna discuss 7 advertising and marketing errors that enterprise house owners normally make and I provide you with some recommendations on the best way to keep away from them.

Key Takeaway:

Companies usually make seven lethal advertising and marketing errors: missing a transparent imaginative and prescient, making an attempt to please everybody, being identical to their competitors, losing advertising and marketing assets, competing solely on worth, succumbing to the thought of the week, and missing measurable success standards. Overcoming these errors requires a targeted advertising and marketing technique aligned with enterprise aims for making a roadmap for development.

Matters I Cowl:

• [01:25] Introduction to the 7 lethal advertising and marketing errors.
• [02:32] No 1: No imaginative and prescient of the place what you are promoting is headed.
• [03:47] Quantity 2: Making an attempt to be all issues to all folks.
• [05:54] Quantity 3: Being identical to the competitors.
• [08:49] Quantity 4: Squandering precious advertising and marketing assets.
• [09:37] Quantity 5: Competing on worth.
• [11:11] Quantity 6: Getting overwhelmed with the thought of the week.
• [13:16] Quantity 7: Having no strategy to measure your success.

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