Google tells advertisers to disregard account suspension notification

Google Adverts mistakenly despatched out an e-mail telling some advertisers that their accounts had been suspended.

The notification, which was triggered by a technical fault, was issued simply hours earlier than the Thanksgiving vacation, inflicting some entrepreneurs to “freak out”.

Google confirmed the error shortly after and reassured advertisers to ignore the message.

Why we care. In case you or your consumer acquired this message, relaxation assured that your account stays energetic, and your online business is not going to be impacted. This notification was despatched in error and is of no concern.

‘Purchasers freaking out’. The error messages had been first flagged by PPC professional Kirk Williams on X. He advised his followers:

• “We’re out of the blue getting shoppers freaking out that their GMC obtained suspended by this e-mail (not true, we ship them again screenshots of GMC and their advertisements within the wild to guarantee them). Anybody else obtain these?”
• “Appears to be some generic type e-mail. What on this planet would possess somebody at Google Adverts to ship an e-mail like this hours earlier than the Thanksgiving vacation to manufacturers so all of them (rightfully) freak out pondering GMC dropped their merchandise, solely to appreciate this appears to be an error or promotional e-mail?!?!”

What Google is saying. As soon as conscious of the issue, Google Adverts liaison Ginny Marvin suggested her followers on X to disregard the warning, explaining:

• “We’ve recognized a technical situation that incorrectly triggered this notification. The message is inaccurate and will be ignored. Further comms explaining can be despatched. Apologies!”

Deep dive. Learn our Google Adverts Finest Practices information by Search Engine Land contributor Rémi Kerhoas for extra info on utilizing Google Adverts.