Music Streamer Deezer Needs Listeners to ‘Stay the Music’

By means of a brand new model platform and identification, music platform Deezer needs to supply its customers a richer music expertise and introduce them to rising abilities through a brand new social music characteristic. The model is selling these updates via an accompanying marketing campaign referred to as “Stay the Music.”

The social characteristic Shaker permits teams of buddies to create playlists of as much as 70 songs to match everybody’s tastes and is accessible via the model’s app.

The “Stay the Music” platform, designed by Koto, was deployed via a brand new in-app immersive expertise that features hi-fi audio, unique periods with high artists, an AI-generated infinite combine, music quizzes, lyric translations and live performance recommendations based mostly on preferences and localization.

Maria Garrido, chief advertising and marketing officer of Deezer, mentioned: “Music is a human expertise that’s meant to be felt, shared and lived. With this movie, we wish to launch the model’s new world tagline and new visible identification. Deezer isn’t only a streaming platform.”

The most recent advert is ready inside an newbie ballet class, with a stern instructor utilizing Deezer to play the smooth and delicate rating for her pupils to observe and pirouette alongside to. Nevertheless, one thing goes unsuitable and the music skips to a completely totally different vibe that modifications the dancers’ strikes.

Created by BETC Paris and produced by Iconoclast, the 64-second spot was directed by Brazilian director Nogari in collaboration with the British choreographer Sherrie Silver, who created the dances and labored with the solid to execute the dance strikes.

“You realize when a music that’s so infectious begins taking part in and also you merely can’t keep away from tapping your ft. That second you lastly let go and simply go along with it. We needed to take that to a different degree of loopy on this advert,” added David Martin Angelus, artistic director for BETC Paris.

The “Stay The Music” marketing campaign shall be broadcast on tv in France and Brazil, in addition to on-line globally.

France-founded Deezer serves greater than 180 nations, providing unbiased music experiences that goal to attach followers with music artists and podcasts. In keeping with Similarweb knowledge from 2022, the location receives 21.6 million visits per thirty days.