Cannes Lions provides humour a whirl – however would they discover this gem humorous?

[ad_1]

A lot chatter in adland about Cannes Lions’ new humour class (changing cellular, absolutely there’s fun in that.)

Does this imply that businesses shall be falling over themselves to do humorous and, given it’s Cannes, producing all types of adverts that no shopper ever really paid for.

Again within the day company inventive departments have been filled with jokers who needed to be reined in additional than reined out. Are they nonetheless?

And, assuming some jokers could be discovered, how do they attraction to a global jury with out offending somebody? Most humorous adverts, like most jokes, make enjoyable of somebody or one thing. Tends to play badly lately.

Right here’s one from the 80s, chosen for us some time again by New Business Arts’ David Golding. It’s for Castlemaine XXXX (from Saatchi I believe) and artfully combines a specific view of Aussie maledom with one other of the function of ladies of their considerably blinkered lives. And it makes you snicker in any respect of it (regardless that you in all probability shouldn’t – and a few Cannes juror as we speak would absolutely be offended.)